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Lesson 1

1. Dissecting the Creative Brief

  • instructor

- Ash Thorp

  • apprentice

- Maciej Kuciara

  • apprentice
  • learn squared

- Stylow .

Starting with a client's creative brief, Ash will demonstrate his design habits from square one. We will practice pulling ideas from the mind and implementing them into artwork. Ash will document the journey from a small thumbnail sketch all the way to a complex final piece.



1. Based on the creative brief, create 3 - 5 thumbnail sketches

2. Collect 20 - 40 reference images

3. Create a Mind Map

Student Gallery

I've done a quick series of thumbnails just to sharp my eye for geometries, which is something totally new for me. I'll later on pick 3-4 of them to make the actual sketches.

I learned a great deal and am happy with the results!

- Zach Ellis

This is a new challenge for me. First week and I'm excited to what I'll learn next.

Lessons in this Course

Software Used: 
Adobe Photoshop, Illustrator, Cinema 4D Studio R16
Optional Software: 
Font Explorer, Mind Node, InDesign, Bridge 2015

I always wanted to take that course, and now that I finally signed up, I´m absolutely blown away by the first lesson already. The level of professionalism shown here is just way beyond, and I already learned a ton in the first 40 min.

I´m so exited - and I just can´t hide it! :)

Apologies. I signed up for this class, and life took over for awhile. Im finally able to revisit, so ill be going through everything and try to ask any questions here.

Thanks Ash for sharing your wisdom. Case studies/workflow, and client interaction process is the best type of education thats missing from many education systems.

Looking forward to meeting everyone, and seeing some amazing work!

I'm feeling the class so far, looking forward to making this part of my process.
Also would it be possible to get specs for a Thumbnail Template in Photoshop.?
Nevermind I downloaded the wrong lesson files