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    Dissecting the Creative Brief

    Lesson 1 in UI and Data Design for Film

    52 mins of training
    Lesson Information

    Starting with a client's creative brief, Ash will demonstrate his design habits from square one. We will practice pulling ideas from the mind and implementing them into artwork. Ash will document the journey from a small thumbnail sketch all the way to a complex final piece.

    Homework
    Assignment

    1. Based on the creative brief, create 3 - 5 thumbnail sketches

    2. Collect 20 - 40 reference images

    3. Create a Mind Map

    102 Comments

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    Jan Cosfeld

    I always wanted to take that course, and now that I finally signed up, I´m absolutely blown away by the first lesson already. The level of professionalism shown here is just way beyond, and I already learned a ton in the first 40 min.

    I´m so exited - and I just can´t hide it! :)

    Adoni Sipsas

    Apologies. I signed up for this class, and life took over for awhile. Im finally able to revisit, so ill be going through everything and try to ask any questions here.

    Thanks Ash for sharing your wisdom. Case studies/workflow, and client interaction process is the best type of education thats missing from many education systems.

    Looking forward to meeting everyone, and seeing some amazing work!

    Setty McIntosh

    I'm feeling the class so far, looking forward to making this part of my process.
    Also would it be possible to get specs for a Thumbnail Template in Photoshop.?
    Nevermind I downloaded the wrong lesson files

    Sanu Sagar

    Well..this is Something I hv been Totally unaware of ...Going through Brief ...Pulling out references....Organizing it....Man..this is So Fucking ...Pro...!! you haven't touched a Single button yet Taught a Ton !!!

    Seth Harris

    Hi All,

    I just went through the first lesson. This was a pleasant reminder of a process that has become somewhat intuitive over the years...it is nice to look critically at the "ideation" processes that others use - even in different fields. This has reminded me that sometimes it is good to slow down and actually build a better foundation up front.....Thanks....looking forward to the rest of the course.

    Alisa Dickinson

    Hi all, I may be asking this late in the game, but I'm trying to determine if there is a schedule, here. Are there specific dates and times when we should be submitting homework, especially the times for live mentorship? It was my understanding that the courses would officially be starting in February, and I haven't received any kind of update or email since signing up except for the Privacy Policy Update. Just a little confused. Feels like I am now behind and missed some live mentorship dates while waiting to get some kind of schedule. I would appreciate some help to clear this up.

    View 2 replies

    Alisa Dickinson

    Hi Dan,

    Thanks for the reply! Thing is, I did sign up for package 3... do you happen to know if the dates come in by a separate email? I'll try to dig deeper and see if I can contact someone who can send me the information I need.

    Thank you!
    Alisa

    Dan Teuchert

    Hi Alisa,

    I started the UI Class a Week ago and had the same issue on my mind.
    Maciej told me that these dates are only of interest if you have the personal mentorship (that comes with package 3 for 1000$) included.
    Otherwise all the content is there for us and we can schedule the lessons ourselves.
    Have fun creating and don´t forget to share your homeworks. I just did that yesterday.

    Best
    Dan

    Daniel Zhu

    Hi Ash,
    Thanks for the tutorial .
    I wanna make a short film with those effects ,
    facing the problem on creating those complex line+light ray effects and fluent camera movements,
    I mostly used TRAPCODE PARTICULAR+FROM+3D STROKE+PLEXUS, But Cameras are harder to control in AE?

    Is there any chance you can make a tutorial about making video scenes?

    Pages

    Lesson Plan

    Lesson 1

    Dissecting the Creative Brief

    Starting with a client's creative brief, Ash will demonstrate his design habits from square one. We will practice pulling ideas from the mind and implementing them into artwork. Ash will document the journey from a small thumbnail sketch all the way to a complex final piece.

    52 mins of training
    Lesson 2

    Mind Mapping

    Using references is sometimes a trickier process than it may seem. In this lesson, Ash will show when and where to pull references from, and how to best use them in your work with "mind mapping" techniques. From there, we will explore the daunting world of fonts, how to organize them, and why we choose them.

    36 mins of training
    Lesson 3

    Organizing Your Assets

    Here is where we will begin turning our sketches into digital imagery. Ash will show you how to set up grids and layout guides in a file of design assets to keep your work organized. We will then take our thumbnails from Lesson 1 and learn to interpret them as rough digital concepts.

     

    1 hr & 14 mins of training
    Lesson 4

    Building the Asset Army

    Here’s where things start to get intense! Ash will introduce you to his Cinema 4D workflow and demonstrate how he generates large amounts of detailed content. Learn how Ash sets up his Photoshop documents and integrates assets into the beginning stages of the "Golden Frame."

     

    2 hrs & 51 mins of training
    Lesson 5

    The Golden Frame

    Setting a benchmark for the visual theme of your project is a vital step of the process. Here, Ash will create the "Golden Frame," to which all the following frames will work toward. Learn what aspects to focus on, how to manage your time, and knowing when to move on to the next part of the design.

     

    1 hr & 23 mins of training
    Lesson 6

    Bringing it All Together

    Give yourself a pat on the back for making it this far. Now it's time to reflect on your work, as Ash shows you how to make the finishing touches. You'll learn to evaluate a design from a bird's eye view, and make detailed final adjustments.

     

    2 hrs & 20 mins of training
    Lesson 7

    Practice Makes Perfect

    Working well with other artists can sometimes be a joy, and other times a nightmare. Ash prefers the former, so he'll walk you through his steps for making sure that happens. Learn how a basic delivery pipeline works, and how to share files with as little headache as possible.

     

    1 hr & 59 mins of training
    Lesson 8

    Professional Presentations

    You're almost there! In this final lesson, Ash will show you how to present your work in a professional manner. Learn to sell your design concepts with clarity and ease with a competent website and portfolio. Explore the best ways to get the most bang for your buck and land a job or attract new clients.

     

    1 hr & 15 mins of training

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