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A Controlled Experiment

Lesson 3 in Main Title Design

Lesson Information

Let’s dive head-first into a controlled title design experiment. Using a small, predetermined set of reference images, Ash will challenge himself and his students to create a mock sequence based off of a sample logline and film title.

Homework
Assignment

Combining the techniques you've learned so far, create six (6) narrative frames with typography. Limit your imagery to the forty (40) images provided to fit the Controlled Theme.

Extra Credit

Combining the techniques you've learned so far, create twelve (12) narrative frames with typography. Limit your imagery to only twenty (20) of the forty images provided to fit the Controlled Theme.

4 Comments

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@ashthorp Here‘s an wild idea: if you rearrange all the images backwards and start from the inside of the claustrophobic and somber spacestation you can set the mood first, by creating a sense of mystery and dread. Then we get closer to the Earth (feeling of hope) and reveal, that this place is not the hopeful place we were expecting as viewers to get to. As it is raging a war. We end up with the wide shot of the earth and place a tiny title (»Left«) on top of it, to visualize how the crew was left behind, hovering around Earth’s orbit. They feel somewhat tethered and detached at the same time. And as a play on words you could stretch out the text subtlety to the left side by increasing the character spacing. That also reinforces the idea of things falling apart, drifting away, etc

Lesson Plan