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Lesson 1

1. Defining Motion Design

  • instructor

- Jorge R. Canedo

  • apprentice

- Maciej Kuciara

  • apprentice

- Rafael Mayani

The subject of motion design can sometimes be a broad one. In this lesson, Jorge will walk you through what exactly motion design means to him by covering the historical background of the medium as well as exploring some of the basic tools for creating simple animations.

Homework

Assignment

1. What got you into motion design?

2. Compare the example animations and comment on which is superior and why.

3. Play around with Adobe Animate! Create and share a 5 second animation.


Student Gallery

1. Love this work by Blu.
https://www.youtube.com/watch?v=uuGaqLT-gO4
An abstract and surprising stop motion illustration existing temporarily in the environment . I love the interaction between sound, place and drawing.

2. The animation on the left feels superior because it has life, movement and gravity.

1. WHAT GOT YOU INTO MOTION DESIGN?
Choose a Motion Design piece that you love.
Break apart and write down the part of the piece meaning:
- What was the goal or story of the piece?
- What are the characteristics of the design and the audio?
- What moments of animation made it special?
- Do all elements fit together?

The goal of the piece is to display the names of the speakers of the event. The piece
manages to make a narrative thought the animation by displaying a lot of “data”.
The message of the narrative is to feel a sense of calmness within the chaos that
demonstrates within chaos there can be an orderly environment in which someone can take
an advantage of the situation and decompress.
The design is not very complex due to the nature of simple shapes and colors that come
together in some areas of the screen or sometimes the whole frame, and this simplicity
reflects the sound like the classical melodic sound of the piano that as a slow tempo but a
faster one in the background makes the piece very complete and shows how synced the
visuals are with the audio.
The beginning and the end of the piece made the piece very complete and the end in
particular made a sort of catharsis for the viewer to see all those bit of data coming together
and forming the logo of FITC Tokyo. The beginning is interesting because it shows the burst
and how fast was the escalation of the animation, which puts the viewer in a position to know
exactly the pace and the fact that the piece managed to establish that in the first seconds is
special.
I would say that everything comes together for the same reasons mentioned above.

2. COMPARE ANIMATION
I think the left animation is better because it has the following characteristics:
- The ball as a better interaction with the environment as it slides on the edge.
- The smear in between frames gives a sense of speed.
- There is weight to the ball as if there is gravity in the scene.
- The ball behaves in a somewhat realistic way from the external forces from the
environment.

3. PLAY AROUND WITH ANIMATE!
The assignment was fun and understanding twos and thirds are one of those things where you can only grasp when you do it. Can't wait to do the next one.

Task 1: What got me into motion design?

Actually this (Unleash your fingers by Samsung):
https://www.youtube.com/watch?v=zyMfpJh3h4A

This film was published 7 years ago – it’s not the most amazing motion design piece I can think of, but this is the one that made me learn it. I was a graphic design student at that time and took my first steps in motion design using pen & paper and creating shitty frame-by-frame-animations using flash. I mean, like really shitty :D

Then I came across this piece and was blown away – the combination of „real“ footage, music and graphic design was insane to me these days, especially the way those guys nailed to create a choreography which perfectly matches music and even enhances their motion design.

Goal:
– To show that you can access pretty much everything you can imagine simply by using your fingers. I like this concept – it was an ad for the Samsung Galaxy S2 Smartphone.

Characteristics:
– The mix of real footage, 3D-Motion-Design and Audio in a perfect balance is outstanding in this piece.

Special moments:
– Scene @01:02: The moment when he places the grid onto of his face and then moves to the side and stops – but the grid keeps moving, slides off his face and vanishes in smoke.

– Scene @01:29: I love when he does those little steps with his fingers and each step creates one of those cubes. Audio is matched perfectly to the visuals. Love it.

Do all the elements fit together? Definitely!

Task 2: Compare Animation

The left one is way better – the timing, easing, smearing and physics are better plus the right one has logical flaws (e.g. ball slipping through line at some points)

Task 3: My own Flash-Animation

I like that task – gives me flashbacks to the good ol’ times. To me Flash was always a tool to create 2D-Animations. So I tried to break that and create something 3D. Hope you like it:

I work as a Graphic Designer, photo retoucher and illustrator I am also a musician. Motion design is where my passions meets.

The first time I was really aware of motion design, is when I saw the intro of the movie seven. The mix with graphics and movie close ups, the Grungy effects, the rhythm of the image and the music, the texture of the video and the texture of the sound and how and you can clearly get the tone of the film before any of the action is shot.

Animation comparison
The one on the left use more the rules of physics. The stretching (or motion blur) of the sphere when it’s faster, it slows down with friction. On the line at the 2nd stage, the ball stays a little bit longer because of the balance and at the end the ball starts slow-fast following the energy of the hammer.

I did a simple animation of a flying front kick, I tought it would be fun to work on gesture.

Awesome teachers with great teaching skills. It's not just a class, it's a family.

- Val Germain

1. What got you into motion design?
I'm a graphic designer for 17 years now and recently I started to get restless and wanted to do something else, but what... The thing I love to do the most was animation, but unfortunately we didn't do a lot of animation projects at my job, almost none... and then I realized there are actually jobs in animation, so I might be able to do this all day!!! :D I love how you can make things more interesting by movement and audio and there are so many options and possibilities I’d love to explore.

The piece I choose for this assignment is: http://onesize.com/projects/warde-animated-tvc/
I love everything Onesize makes :) but what attracted me in this one is the way they made the wonderful scenes with fabric, it’s really beautiful and interesting.
It's a commercial for home textiles, but to be honest I didn't get that. While watching it I didn't understand what it was for, the music is very adventurous, the voice of the man is a bit dreamy and he is talking about ‘a journey’ and ‘feeling home’ so at first I thought it might be an add for an airline or traveling, but it wasn’t, apparantly. At the end it shows the brand logo and a pay-off: ‘home is a quest’, but that still didn’t tell me what kind of product they’re selling. So that’s a shame, but all and all, great piece!

2. Compare the example animations and comment on which is superior and why.
The one on the left is better, because it has more natural movement and the timings are better. The way the ball falls and sets things in motion is correct, while the one on the right is totally off.

3. Play around with Adobe Animate! Create and share a 5 second animation:

1. The piece that is love is Passe-Temps (Hobby) by Mat Durand.

•In the video, there are some shapes that in the end build a face.
•There are basic shapes with some animated drawing inside. The movement of the shapes is affected by the music.
The audio is made only by sound effects.
• The moment where the animation became special is when the cube starts to transform into different shapes according to the music.
• I think that all the elements fit perfectly together. The story, the music, and the animation create a perfect piece.

2. The left video is superior because it has motion blur and it has more precise speed that follows gravity.

Does anyone know where I can get the article referenced in the links? It seems to have gone missing (perhaps the owners site is under construction or being revamped?)

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