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Lesson 1

1. Defining Motion Design

  • instructor

- Jorge R. Canedo

  • apprentice

- Maciej Kuciara

  • apprentice

- Rafael Mayani

The subject of motion design can sometimes be a broad one. In this lesson, Jorge will walk you through what exactly motion design means to him by covering the historical background of the medium as well as exploring some of the basic tools for creating simple animations.



1. What got you into motion design?

2. Compare the example animations and comment on which is superior and why.

3. Play around with Adobe Animate! Create and share a 5 second animation.

Student Gallery

What got you into motion design? Cartoon Network and Collage motion graphics. MK12 studio
Choose a motion design piece you love
Casino Royale opening credits
Break apart and write down the parts of the piece meaning:
What was the goal, or the story of the piece?
Showing bond fighting bad guys mixed with a casino. Precursor to the main event/setting in the casino
What are the characteristics of the design and the audio?
Love the transition at the end from a mask b&w to a roto bond. Love the cross hairs turning into casino roulettes, two holes in the 7 card make it look like 007, love the mask animations with the motion feeling very realistic. Love the music has a pumping thing to it.
What moments of animation made it special?
The lines at the end which bend a repeat and create a spatial depth with bond coming into full colour roto from b&w mask.
Do all elements fit together?
Yes apart from the early part with bond in a multiple stencil looking effect only at beginning and felt like a weird thing to have.

2. Compare animation
Stretch when flying
Ease out when ball drops
Elastic feeling when on the semicircle.

1 - I want to tell my daughter (still inside her mother's belly) about my life and life in general, and I want to do it with animation because I think it will stick to her mind much better than mere words.

The "piece" that I remember marking my childhood was Disney's Fantasia. The WHOLE movie matches the music... and what music!

2 - The one on the left is far superior. The other one lacks easing and smear when the ball is thrown up. Also, the piston on the left, as well as the movement of the ball it pushes lack a natural feeling; the ball seems to move linearly and the piston doesn't have the coil-like movement the one to the right has.

3 - My first animation ever; just a crazy line that likes to roll and jump... higher than it should.

1. What got you into motion design?

I have always loved beautiful art, be it minimalistic, abstract or colorfully complex. It can speak to people on highly diverse levels, and it can project feelings and/or visions that can flip one's imagination upside down. However, in my personal opinion at least, I believe that sometimes a static image is not enough, as some may be less patient or imaginative than others to be able to fully read into it. Animation is capable of greatly diminishing this boundary, as in a way, motion provides some sort of tangibility to the composition. It can more effectively convey a message, be it subjective or informationally objective, by appealing to the quintessence of visual cognition. I would someday love to push the knowledge accumulated from this course even further. I want to be able to convey powerful stories, with a clearly conveyed core message, yet interpretable ramifications, which appeal to the natural curiosity and desire to answer questions present in one way or another within all human beings. Might sound cheesy and overly artistic, but I believe well crafted motion can achieve this and more.

2. Compare the example animations.

The animation on the left is clearly superior to the one on the right. It respects the principles of motion, respectively anticipation. The entire flow of the animation is paradoxically natural, despite its obvious cartoonish exaggeration, which does not reflect how real physics work. The animation on the right is stiff, "choreographed", with obvious clippings and mistakes. However, both animations could work, since both of them follow the same principles, one just does it better than the other. I think the animation on the left pretty much sums up why animation is such an enjoyable and powerful art form. It toys with the human perspective. The way the ball follows a curved path when it needs to, the way it falls, the way it's propelled. It describes from start to finish what the viewer expects to see based on an ingrained objective knowledge of how things interact with one another in the real world. In a way, it's like it follows an action-reward pattern. You know what's gonna happen, and when it happens, you are satisfied, because that's how it's supposed to happen. At that point, the exaggeration and non-realism don't even matter anymore. They are not perceived as an artificiality, but as a fantastical extension of an undeniable, physical truth, which only embellishes the way it is anticipated and perceived, and thus making it great.

3. Adobe Animate

My animation is incredibly simple, downright nothing special. I wanted to recreate the feeling of an old cartoon, or motion experiment that might as well have been conducted decades ago.

1. I got into motion design for enhance my design skill on UI/UX design. Want to focus on interaction design for mobile products and web applications. My biggest inspiration so far is Gleb Kuznetsov; all of his work is insanely great.

2. I love the tittle of movies this concept is one of my favorites:
The goals is just an introduction to the brand "CAMP". The sound and design give you a sense of texture, intrigue, mystery and a futuristic emotion. One of the moment that I love is when you realize the multiplication and growth of the particles as a "ecosystem", it's genius. The elements, color, sounds and overall experience is very well done.

Why the first animations is better:
- Have more accurate understanding of physics and the surfaces are touching the right way.
- Actions and reactions are in great timing

tons of workflow crap and programs i would have never thought of trying.... PEEP DATTT!!!1

- beeple

1. What got you into Motion Design?

In college I took some graphic design and motion design courses as a multimedia digital art major. It didn’t think the courses were very well put together, but I found it was a lot of fun learning and experimenting with all the programs and processes to create motion graphics art. I ended up going into Front end development for awhile, and now find myself back in love with motion design and animation.

Choose a Motion Design piece that you love

Break apart and write down part of the piece.
- What was the goal, or the story?

The goal of this piece was to recreate the vibe of the SpiderMan Homecoming movie. It’s style is like something high school kids would create doodling in their notebook, which fits with the characters in the movie.

- What are the characteristics of the design and the audio?

The audio, Blitzkrieg Bop by the Ramones has that punk rock style, which goes with the rebellious teenager theme of the piece.

- What moments made it special?
From start to finish it mimics the fun and energetic style of the movie. Just kids messing around and having a good time. With nods to funny moments that happened in the movie.

- Do the elements fit together?
The entire piece ties together really well. It covers so many different scenes and graphical elements from the movie.

2. Compare Animation
- Which animation is better?
The animation on the left is better. It follows a more natural motion path and doesn’t fall between objects. It has squash and stretch, anticipation, follow-through, and motion blur on the ball to give it a more realistic energy as it moves through the contraption. It stays more true to the 12 principles of animation.

Choose a motion piece that you love:
Love is definitely too strong a word… enjoy is probably better for this particular one.
Moonrise Kingdom Kinetic Typography

It brings to life a part of the movie Moonrise Kingdom, when Scout Master Ward is recording his log.

The audio is the voice of the Scoutmaster as he records his situation. The words and audio match up.

The moments that make the animation special are when the type moves in a way that mimics the words being displayed. For example the intro where the recorder clicks on and the calendar displays for the date works really well. Other special parts are when he says “moral is extremely low” and “low” drops to the bottom of the screen.” And with the pause before “by a significant margin” the timing and the dotted line are also pretty successful conveying the sentiment.

I think the elements work together. That said I think it could be done better. Playing with the typography as well as the color I think could make this video more successful.

Compare the two animations, what makes one animation better than the other?
The animation on the left is the stronger animation. The bouncing and speed of the ball feel better. The speed feel’s quicker when it rolls across the bottom board. The bounce of the ball makes it feel lighter. The one on the right feels heavy in comparison. The exaggeration of the ball makes the left one successful.

1. What got you into Motion Design?

I have used after effects in the past to edit video games, but overtime I guess I just really liked seeing some of the animations I would come across that were done with after effects, and I thought to myself that it would be a fun and fulfilling career to have. Since then I’ve been focusing on trying to get better and better.
• Choose a motion design piece that you love

Andrew Vucko’s “The Power of Like”

• Break apart and write down the parts of the piece meaning:

i. What was the goal, or the story of the piece?

The goal/story of the piece was to show how much some people are dependent on the number of likes they receive. It is a form of validation in today’s world filled with social media.

ii. What are the characteristics of the design and the audio?

The overall design mostly used basic shapes, as the main subject of the video was a little ball that represented us. The audio really made the animation even better since with every little interaction of the ball with other shapes would usually contain a sound effect, giving the feeling of an object hitting another. It also added to the overall mood and feel of the video.

iii. What moments of animation made it special?

There we so many parts of the animation where I would want to just screenshot and use as a wallpaper because everything looked so well designed, as though every moment in the video was carefully planned in advance (and I believe it was based on a Motionographer article on the piece). The animation never had a dull moment, there was always movement occurring throughout the video and the colour palettes used all added together to make an amazing piece of work.

iv. Do all the elements fit together?

All the elements fit together since throughout the animation, simple shapes like circles, squares, rectangles, triangles, etc. were used throughout the animation. There were also a few complex shapes/characters made as well. All these shapes were able to convey the intended message while also being really creative.

2. Compare the example animations and comment on which is superior and why.

The one on the left is better because it uses a lot (if not all) of the 10 principles of motion design. As the ball falls, it looks as though it has weight to it, as supposed to the animation on the left where the ball falls at a linear speed. The timing of the animations are much better on the left animation as well and the interactions between the components are accurate as well. The animation on the right has the ball not interacting with other objects well. There is also a noticeable smear on the left animation which exaggerates the movement of the ball. There is also use of anticipation and follow through on the components moving the ball.

3. Below is a short ball bounce animation :)

Does anyone know where I can get the article referenced in the links? It seems to have gone missing (perhaps the owners site is under construction or being revamped?)

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