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Lesson 3

3. Concept Before Animation

  • instructor

- Jorge R. Canedo

  • apprentice

- Maciej Kuciara

  • apprentice

- Rafael Mayani

No piece of motion design can reach its full potential without a strong concept. Here, Jorge will walk you through his techniques for defining the core idea and visual language of his project by crafting beautiful storyboard frames in Photoshop and Illustrator.



1. Decide which quote (script) you want to base your concept on.

2. Create 1 to 3 moodboards.

3. Sketch ideas.

4. Draw a full storyboard.

5. Design all the necessary style-frames.

Student Gallery

My quote is "Success is not final, failure is not fatal: it is the courage to continue that counts." - Winston Churchill

I will animate a story of one bright square that arrives on the grid of a dark "world". As it travels around, it illuminates others and creates a following. However, dark squares appear that form a snake and encircles the bright square and drown out its' light. Finally, the bright light returns in a stronger brighter form.

'I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living ... ' - Dr Seuss

“Keep Your Eye on the Donut, Not the Hole.” - David Lynch

Don't lose perspective on what's most important.

Bottom of donut is seen and focus is on a the hole doing tricks and looking cool. Eventually the simple hole comes back to the donut and the top is revealed to show complex living quarters with lots of little activities happening inside.

A wholistic approach to education.

- Mohammed Thiam

"To be or not to be"


juxtaposition, choices,

A lion named Brian, bowling with a banana from the Bahamas, or a football fighting with a stool in cotton wool as Peter O'toole looks cool from the pool.

I combined my storyboard into an style frame. I prefer to further develop a style when I'm animating :)

Maciej Kuciara Journey is missing for Lesson 4 :/. Or will that be added soon?

No audio from participants of this Archive - Professional Mentorship or is it just me?

Same here.