Motion Design piece : https://vimeo.com/201173331
- This video presents a new feature from Mailchimp : Facebook Ads.
- The design is colorful, have several textures and some faux 3D. The music is very rhythmic and happy. It evolves according to the scenes. The sound design brings more life to the animation.
- The transitions are pretty interesting here. Several shapes are used to do the transition between a scene and another. There is no animation interruption.
- Yes, the music follow the rhythm of the animation.
The first animation is better because it looks more natural. We get the impression that physics laws applied to the different elements.
A little loop animation :