1. What got you into motion design?
I'm a graphic designer for 17 years now and recently I started to get restless and wanted to do something else, but what... The thing I love to do the most was animation, but unfortunately we didn't do a lot of animation projects at my job, almost none... and then I realized there are actually jobs in animation, so I might be able to do this all day!!! :D I love how you can make things more interesting by movement and audio and there are so many options and possibilities I’d love to explore.
The piece I choose for this assignment is: http://onesize.com/projects/warde-animated-tvc/
I love everything Onesize makes :) but what attracted me in this one is the way they made the wonderful scenes with fabric, it’s really beautiful and interesting.
It's a commercial for home textiles, but to be honest I didn't get that. While watching it I didn't understand what it was for, the music is very adventurous, the voice of the man is a bit dreamy and he is talking about ‘a journey’ and ‘feeling home’ so at first I thought it might be an add for an airline or traveling, but it wasn’t, apparantly. At the end it shows the brand logo and a pay-off: ‘home is a quest’, but that still didn’t tell me what kind of product they’re selling. So that’s a shame, but all and all, great piece!
2. Compare the example animations and comment on which is superior and why.
The one on the left is better, because it has more natural movement and the timings are better. The way the ball falls and sets things in motion is correct, while the one on the right is totally off.
3. Play around with Adobe Animate! Create and share a 5 second animation: