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Assignment

Assignment

My choice for this assessment was Western property called Crux. Heavily influenced by movies like 'The Good The Bad & The Ugly', Hateful Eight, Django Unchained, and some can argue whether Mad Max and Logan could some what be considered a Western/Fantasy films. It was difficult finding the right typeface to capture the premise of this film. The slab serif font was a strong and bold choice. The texturizing and coloring of the letter forms to convey heavy violence and aggression, as the distressed white background gives a nice contrast with the type and graphic elements.