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Homework: Assignment


First of all, thank you so much for this amazing class!

I decided to create an ident for my personal brand and tell the story behind my logo. Basically it's the evolution of primitive shapes. I hope you enjoy it!


Only a few shimmering rays of light reaches down through
the dark mass. An abstract circular shape expands rapidly
sharing its’ glowing light, but then shrinks down into a tiny
dot just as quickly. Starting to explore the unknown, the
dot evolves into a line and it soon notices two unfamiliar
shapes moving effortlessly.

Swept up by the square and the triangle’s playful agility,
the line forms a similar, but yet different shape. The Circle.
Together they swim upwards hoping to reach the light
while wiggling their dotted tails. The shapes gather their
strength through unity to break through the surface.

And finally, settling in perfect harmony.

Martin Schrammel - Ident


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